For an interactive medium like ours, generally speaking, the first time an audience gets to experience our game will be through passive screenshots, gameplay videos and trailers. It's so crucial to make those memorable because they will be dissected to the nth degree.
Here are some images from current and upcoming 360/PS3 games that I think are successful in visual immersion and standing out from the crowd.
There's no mistaking Rapture's decaying art deco styling to any other game. That combined with the iconic Big Daddys and Little Sisters make the game memorable.
From the familiar chorus and orchestral music on the title screen to dropping the player into a HDR showcase lush jungle separates this sci-fi shooter from the rest. Very polished game.
Team Fortress 2
a perfect marriage of visuals/gameplay/tech. The character teasers Valve did sold the world so well. This game overnight became the de facto "stylized" look that all other games are compared to.
Gears of War
amazing amount of detail and interesting believable characters. Gears used post-processed color correction, desaturation, and Depth of Field to sell the mood well.
Simply epic. As a player you really got a sense of being a small part of a much bigger picture. An RPG like this one lends itself to more subtle character interactions and developments.
closest thing to an interactive painting. Great use of subtle layering.
Prince of Persia NextGen
Interesting re imagining of the franchise. Reminds me of a stylized graphic novel in motion. The look is suited well to the gameplay mechanics of corruption/restoration.
ultraviolent post apocolyptic world with twisted humor and deep gameplay. I never played the original Fallouts but this one looks very interesting.
bleached clean sci-fi setting, color cueing to help the free running gameplay. Good use of visuals for gameplay immersion.